The 'digital nature' of the system makes it easy to:
'close the sale!'

The 'personal connection' established in the previous step is vital to this one - over time, we continually 'touch' the prospect with 'personalized marketing tools' (audio ePostcards, eBrochures, etc.) - keeping this channel open is critical - it is the conduit through which you send the prospects important updates - even 'eBrochure Contracts'!

Once you close the sale with the prospect, you'll find they'll tell others about the wonderful way in which they've been treated - effectively starting the process all over again:

They'll be 'Creating Awareness' for you!